Category: Electronics
Type of Campaign: Branded Content
Client: Samsung
Market: Chile
Approx Date: April 2021
Campaign Objective: To highlight the features of Samsung's new cell phone, associated with motion.
Execution: A co-created program was developed between Samsung and CHV, where TV characters were challenged to capture movement in an epic way. In each episode we posed thematic challenges that had to be translated into epic videos and photos taken with the brand's new cell phone.