Nintendo - KCA 2022

Objectives

Nintendo launched its new version of Kirby and the Forgotten Land. The objective is to communicate the new features of the new game, as well as the new campaign based on the game features. Our media tactics should ladder up to each of these. 

REACH: Achieve mass scale with our target 4-25 audience.

CONNECTION: Drive attributable awareness and affinity for the game.

BUZZ: Generate conversation with gamers, industry and consumers.

CREDIBILITY: Drive positive sentiment with the gamers.

LEADERSHIP: Position Nintnedo as the lead brand across gamers world

Methodology

The methodology we followed up was to create an organic brand integration with the show. To fulfill the client objectives, we developed the following campaign:

• Tune Ins 

• Billboards

• Call-to-action spots

• KCA website presence 

• Nintendo Spots during the commercial breaks 

• One On–Stage integration 

• Social Media: 5 posts on Nick's social media accounts (FB & IG). Reach: 987,379; impressions: 1,233,239; interactions: 14,765; clicks: 8,110

Nickelodeon produced a brand integration during the KCAs, having Lincoln Loud from Loud House introduce the category “GAMER MÁS COOL”.

Resuls & conclusions

The results we got form the campaign where:

• More than 2,300 spots aired: 771 MX; 680 COL; 650 ARG

• Impressions per spot: 23,275 impressions MX; 6,690 impressions COL; 7,650 impressions ARG

• With an audience of 16 million, we reached 4 million people.

• Reach: 7.1% MX; 5.3% COL; 6.9% ARG 

• Ratings: 0.06 MX; 0.017 COL; 0.095 ARG

Nintendo had a great organic integration in the 2022 KCAs, showing the new features of their lates game Kirby ant the Forgotten Land Today Top Hit List.

The audience also enjoyed the organic integration of Lincoln Loud during the show.

Industry: entertainment   

Client type: gaming

Client name: Nintendo

Brand: Nickelodeon, Kids' Choice Awards

Status: finished

Platforms: linear, Pluto TV, social media, O&O

Start date: August 20th, 2022

End date: September 14th, 2022

Contacto: Álvaro González

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