Hablemos Sin Enredos 2 (Sedal)

Marcas relacionadas:

Terça-feira 13, Junho | 2023

Objectives

Sedal is a haircare product line that has a lot of knowledge as a Brand in the adult and Elder segment.

The objective was to increase awareness of the Brand and products to the Gen Z segment, making relevant content for them in different platforms.

REACH: Achieve mass scale with the female 18-34 segment.

CONNECTION: Drive attributable awareness and affinity for Sedal.

BUZZ: Generate intergenerational conversation with consumers, industry and amplification with press.

CREDIBILITY: Drive positive sentiment with consumers and brand values.

Methodology

We made a second season of the successful Hablemos Sin Enredos con Sedal show, where we inveted two famous women from different generations to a hair salon, where they share their experiences in a spontaneous conversation and open up about their feelings, sharing their experience being in the spotlight.

For this season we added a new segment called Pecado Capilar, where they are asked about the worst thing they had done to their hair, resulting in a relatable experience for the audience.

Resuls & conclusions

Most viewed FTA program in the segment Female 13-64.

MTV: 24,46 GRPS

E! 45,72 GRPS

Total multiplatform reach: 7.173.464 person.

The brand awareness increased in the target segment, taking advantage of the different platforms where the content exhibited.

Industry: beauty

Client name: Sedal (Unilever brand)

Brand: Chilevisión, Pluto TV, MTV, E!

Status: finished

Platforms: linear, Pluto TV and social media

Start date: October 15th, 2022