MTV Unplugged Bajo Las Estrellas - Pringels
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Category: Food
Type of Campaign: Sponsorship
Client: Kellog
Market: Mexico
Approx Date: August-2020
Campaign Objective: Screening of the MTV Unplugged franchise, with the most iconic edition of Mexico: "Zoe MTV Unplugged"
Execution: This campaign allowed us to bring entertainment to 3 locations at the same time, promoting the quarantine initiative "Stay at home" and "Together at a Distance".
Results: More than half a million people were reached with the digital campaign.
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