Campaña Impulse en Kally's Mashup

Category: Perfume

Type of Campaign: Sponsorship, Influencer Marketing, Branded Content

Client: Unilever

Market: Focus on Argentina, Air on Nick's SOUTH feed

Approx Date: July-2019

Unilever launched a series of fragrances with a teen target, and to amplify them, it relied on ViacomCBS for creative solutions.
In this way, Impulse Mashup Fragrances were associated with the content of Nickelodeo Kally’s Mashup, whose protagonist was characterized by mixing atypical musical styles with each other, in the same way that Impulse did with the ingredients of its Perfumes.
This is how the sponsorship campaign for Kally’s Mashup by Impulse was conceived, to which was added an ad-hoc generated ad for the client with the main character of the series, Maia Reficco. This spot was rotated while the show was on the air; and after it finished, it continued rotating during ad breaks

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To make the proposal more robust, spot reductions were generated for amplification in Nick's social media.
The results of the campaign were very good, both on air and digital; Also highlighting that the proposal was adapted to the client's available budget for amplification.

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