Gran Bartender en Casa

Category: Beverages

Type of Campaign: Branded Content

Client: Grupo Cepas

Market: Argentina

Approx Date: June-2020

Campaign Objective: Rethinking a successful format such as "THE GREAT BARTENDER", but adapting it to quarantine by Covid-19.

Execution: The program was produced in-house by Telefe, featuring Ines de los Santos, a successful bartender and member of the previous seasons of the program; to visit the houses of different Argentine celebrities, where he would teach them how to prepare the best drinks, with products from the Cepas Group.

Results: Gran Bartener at home remained No. 1 in its band in all broadcasts, with peaks of 7 rating points. The coverage was 98% total country.

The advertiser's E-commerce sales had a great growth during the show's air period.

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