El Challenge de Estilistas by Tresemmé

Category: Hair & Hygiene;

Type of Campaign: Branded Content

Client: Unilever

Market: Argentina

Approx Date: July-2019

Campaign Objective: Generate successful content from Tresemme, trying to install a professional quality product for the "common" user.

Execution: A Long Format program in Reality show format was developed and adapted to the client's needs, led by the model Mery del Cerro and a great jury.

The program was looking for the best amateur stylist, and program by program, participants competed for the grand prize: combing their hair at New York Fashion Week. The use of Tresemmé products was present in an organic way in all the programs of the season.

Results: The program aired on Telefe, following Susana Gimenez's program, and had a high acceptance by the audience.

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