Dr. Lemon te lleva a MTV EMAs

Category: Beverages

Type of Campaign: Sponsorship, Consumer Products

Client: Cepas- Dr. Lemon

Market: Argentina

Approx Date: January-2019

Campaign Objective: Amplify the license on the cans of Dr. Lemon, and sponsorship in the SOUTH region of MTV EMAs.

Execution: Spots and materials were made to amplify the campaign in all media (open TV, pay-TV, public channels, Social Media)

Results: We consider it successful because it comes from 2 business areas that came together to make the deal bigger; and for having been the first AdSales client to join this show as well as the great reach it had on public roads, RRSS and TV.

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