Dove, Tu pelo, tu elección

Category: Hair & Hygiene

Type of Campaign: Branded Content

Client: Unilever

Market: Argentina

Approx Date: November-2020

Campaign Objective: Amplify Dove's campaign by counting organically within the "Noticiero de la Gente" and the newscasts of Mar del Plata, Bahía Blanca, Salta, Neuquén, Córdoba, Rosario, Santa Fe, Tucumán and Mendoza; the stories of women who dared to choose their own path through hair.

Execution

• More than 50 capsules that were amplified on the AMBA and Mar del Plata, Bahía Blanca, Salta, Neuquén, Córdoba, Rosario, Santa Fe, Tucumán and Mendoza newscasts.

• Postings in the social networks of Telefenoticias

Results: It was a success because it was possible to incorporate a brand claim into an editorial news content.