Fundary – Backdoor
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Monday, January 25 | 2021
Category: Finance
Type of Campaign: Branded Content
Client: Fundary
Market: México
Approx Date: February-2019
Campaign Objective: Develop content, where a Finance entity is promoted through comedy.
Execution: Sketch of approximately 3 min, which was run on YouTube and Facebook, with content extractions on Facebook and Instagram.
Results: It is ranked in the Top 5 of Backdoor video with the highest and best performance with more than 15M views.
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