Pocket Show Virtual - Paw Patrol

Category: Food, Kids

Type of Campaign: Sponsorship

Client: Nido

Market: Central America (Panama, Costa Rica, Guatemala, Nicaragua, Honduras)

Approx Date: May-2020

Campaign Objective:  Hold a virtual event with Nickelodeon for children ages 1 to 6 and their families.

Execution:   

A 30-minute virtual show sponsored by Nestle-Nido was held, consisting of 3 moments:

1. Welcome and exercise activity with children

2. Pocket show Paw Patrol "Saving Gallileta"

3. Nestle cans recycling activity and goodbye

The show had two presenters / entertainers.

The pieces developed by Branded Content were:

1. 30 "invitational CTA (on-air Nick and Nick Jr.)

2. 3 post: CTA / countdown / Nick plus (IG and FB by Nick and Nick Jr)

3. Recording (fake live) of the show

The show aired on December 5 at 3 p.m. on Nick Jr.'s FB.

Results: The client was very satisfied, digital report is attached.

Additional Notes:  The costs of the recording of the show were USD 4,500, a low budget, for future actions like this it is necessary to improve the budget so that production gets better.

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