Samsung for MIAW 2020
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Tuesday, January 19 | 2021
Category: Electronics
Type of Campaign: Event, Competition/Sweepstakes, Branded Content, Sponsorship
Client: Samsung
Market: Brazil
Approx Date: September-2020
Campaign Objective: Event Sponsorship.
Execution:
• Sponsored Category (Absurdo Creator)
• Stage action as a brand integration together with the participation of talent.
• MTV News.
• Commercial integrated with Mari Nery
• Miaw Cat Show with Pedro Sampaio, brand influencer.
• Merchandising for MTV Hits with Gui Araújo.
• Promotion “Creator Absurdo” on Tik Tok and Instagram Reels.
Results: Brand Awareness.
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