COMMERCIAL OPPORTUNITY
Half page
The 300x600 is one of the fastest growing sizes by impressions and is indicative of a trend where publishers are offering more visually impactful ad sizes that are preferred by brand advertisers.
Available in:
Specifications
Implementation time
If Standard Creative:
72 business hours before campaign start
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Preferred Rich Media Partner: Sizmek. Tag must be provided 72 business hours before campaign start
Usage - Client interest
Release / Promotion. Enhance the characteristics of a product
Max initial file load size allowance (see further HTML5 guidance in notes)
Static Image: 90kb HTML5: 300kb
Subsequent Max polite file load size
2.2 MB unlimited if streaming video within the ad unit
Max animation & frame rate
24 Frames per Second
Max animation & video lenght
30 seconds or less (loops included) Expandables: unlimited with user interaction
Minimum required controls
If Expandable Creative: "Close X" on expanded version and "Expand" on collapsed state
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If In-Banner video: Play, Pause, Mute controls must be included.
3rd Party serving (TAG)
YES
Submission lead-time
YES
CONSIDERATIONS
Positioning Telefe / Telefe Noticas: Top, Middle or Bottom
OTHER CONSIDERATIONS
MTV / NICK: Expands left: 600x600 (Optional). Telefe / Telefe Noticias: Audio must be user-initiated. Default state is muted