COMMERCIAL OPPORTUNITY
Billboard
970x250. Also known as a "billboard." A brand-centric format that performs well when placed in a premium position on the page.
Available in:
Specifications
Implementation time
If Standard Creative:
72 business hours before campaign start
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Preferred Rich Media Partner: Sizmek. Tag must be provided 72 business hours before campaign start
Usage - Client interest
Multiple use. A good way to show a product, its attributes or generate more engagement.
Initial dimensions
Expands down: 970x250 (Optional)
Max initial file load size allowance (see further HTML5 guidance in notes)
200kb
Max animation & frame rate
Minimum 24 frames per second ------------------
15 secs max (unlimited if user-initiated)
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1.1mb additional file size allowed for host-initiated video (unlimited if user-initiated vide
Minimum required controls
"Close X" collapses ad --------------
"Show ad" button available that expands ad upon click
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If video:
Play, Pause, Mute controls must be added
3rd Party serving (TAG)
YES
3rd Party tracking
NO
Submission lead-time
Preferred rich media partner: Sizmek and/or DFA tag / Tag must be provided 72 business hours before campaign start
OTHER CONSIDERATIONS
200kb. Audio must be user initiated. Mute state by default.
Regarding Nickelodeon and MTV, it only applies to the KCAs and MIAW microsites.