COMMERCIAL OPPORTUNITY
Sidekick
Sidekick 300 × 250px (Expandable up to 850 × 700px by moving the editorial content to the left). They offer great interactivida, offering the user the possibility of discovering the product in different areas or watching videos, without leaving the page.
Available in:
Specifications
Implementation time
Preferred Rich Media Partner: Sizmek. Tag must be provided 72 business hours before campaign start
Usage - Client interest
Multiple use. A good way to show a product, its attributes, generate interaction or more engagement.
Initial dimensions
300x250 / 300x600
Max initial file load size allowance (see further HTML5 guidance in notes)
200kb
Subsequent Max polite file load size
300kb
Max animation & frame rate
Minimum 24 frames per second ------------------
15 secs max (unlimited if user-initiated)
------------------
1.1mb additional file size allowed for host-initiated video (unlimited if user-initiated vide
Minimum required controls
"Close X" collapses ad --------------
"Show ad" button available that expands ad upon click
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If video:
Play, Pause, Mute controls must be added
3rd Party serving (TAG)
YES
3rd Party tracking
NO
Submission lead-time
Preferred rich media partner: Sizmek and/or DFA tag / Tag must be provided 72 business hours before campaign start
OTHER CONSIDERATIONS
850x500. Audio Must be user initiated. Mute state by default