COMMERCIAL OPPORTUNITY
Pushdown
This banner initially starts as a standard 970x90 banner, but by placing the mouse over it, it expands to 970x250. JPG, GIF or 3rd Party Tags.
Available in:
Specifications
Implementation time
Preferred Rich Media Partner: Sizmek. Tag must be provided 72 business hours before campaign start
Usage - Client interest
Multiple use. A good way to show a product, its attributes, generate interaction or more engagement.
Initial dimensions
970x90
Max initial file load size allowance (see further HTML5 guidance in notes)
200kb
Subsequent Max polite file load size
300kb
Max animation & frame rate
Minimum 24 frames per second ------------------15 secs max (unlimited if user-initiated)------------------1.1mb additional file size allowed for host-initiated video (unlimited if user-initiated video)
Minimum required controls
15 seconds or less (loops included), closes automatically if no interaction; unlimited with user interaction
3rd Party serving (TAG)
Yes
3rd Party tracking
YES
Submission lead-time
Fast implementation: 48 / 72 hs
OTHER CONSIDERATIONS
970x250