COMMERCIAL OPPORTUNITY
Super Leaderboard
970x90. As the dimensions and name suggest, this super leaderboard is basically an expanded version of the traditional leaderboard; it’s about 33% wider than the standard leaderboard, giving advertisers significantly more room to create an effective call to action.
Available in:
Specifications
Implementation time
If Standard Creative:
72 business hours before campaign start
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Preferred Rich Media Partner: Sizmek. Tag must be provided 72 business hours before campaign start
Usage - Client interest
Engagement and brand awarness.
Max initial file load size allowance (see further HTML5 guidance in notes)
Static Image: 60kb HTML5: 150kb
Subsequent Max polite file load size
2.2 MB unlimited if streaming video within the ad unit
Max animation & frame rate
24 Frames per Second
Max animation & video lenght
30 seconds or less (loops included) Expandables: unlimited with user interaction
Minimum required controls
If Expandable Creative: "Close X" on expanded version and "Expand" on collapsed state
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If In-Banner video: Play, Pause, Mute controls must be included.
3rd Party serving (TAG)
YES
Submission lead-time
YES
CONSIDERATIONS
Positioning Telefe / Telefe Noticias: Top half of page. Only 1 call pere page.
OTHER CONSIDERATIONS
Expands down: 970x250 (Optional). Audio must be user-initiated. Default state is muted.
Regarding Nickelodeon and MTV, it only applies to the KCAs and MIAW microsites.