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Leaderboard

The 728×90 banner ad unit is an IAB standard ad unit also known as is known as a Leaderboard Banner, Super Banner or just a Leaderboard. The leaderboard size 728 pixels wide by 90 pixels tall. A 728×90 ad is usually placed at the top of a page, so as to be seen by the user immediately when the page loads.

Available in:

View examples

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Desktop

Tablet

Desktop

Tablet

Desktop

Tablet

Desktop

Tablet

Desktop

Tablet

Desktop

Tablet

To download spec files you must be logged in.

View Examples

Desktop

Tablet

Desktop

Tablet

Desktop

Tablet

Desktop

Tablet

Desktop

Tablet

Desktop

Tablet

Download Specs

To download spec files you must be logged in.

Specifications

Implementation time

If Standard Creative: 72 business hours before campaign start --------------- Preferred Rich Media Partner: Sizmek. Tag must be provided 72 business hours before campaign start

Usage - Client interest

Multiple use. A good way to show a product or its attributes.

Max initial file load size allowance (see further HTML5 guidance in notes)

Static Image: 90kb HTML5: 300kb

Subsequent Max polite file load size

2.2 MB unlimited if streaming video within the ad unit

Max animation & frame rate

24 Frames per Second

Max animation & video lenght

30 seconds or less (loops included) Expandables: unlimited with user interaction

Minimum required controls

If Expandable Creative: "Close X" on expanded version and "Expand" on collapsed state --------------- If In-Banner video: Play, Pause, Mute controls must be included.

3rd Party serving (TAG)

YES

Submission lead-time

YES